It's a rare occasion that a brand with do a relaunch of an existing product or collection at the same
time they re-formulate. Often they will change the product without telling their customers, leading to
a lot of confusion. When I saw that they were rebranding and launching their original wake me up
range I was so excited as it's a collection I've loved and used for years. I was hesitant to purchase this
as I love the original collection so much, but since there was so much hype and love around this I
decided to purchase it and give it a go myself.
The Rimmel wake me up collection, consisted of a foundation and concealer targeted to instantly
awaken the skin and give a healthier appearance. The original foundation consisted of only 6 shades,
where as the new lasting radiance foundation now consists of 12 shades. The concealer now has 6
shades, compared to the original 3 shades. There is also a new powder in this collection with a total
of 3 shades. Unfortunately the shade range for this entire collection is really disappointing and still
does not cater to a wide variety of skin tones or different undertones.
If you have really fair skin, like myself, have a cool undertone or a darker complexion, then
I wouldn't recommend this collection to you as the shades don't have a wide variety.
I picked up the shade light porcelain for my foundation and ivory for both the concealer and the
powder. Amongst changing their formula I also believe that it has affected their shades. The shades
I picked up in the lasting radiance collection, were exactly the same as the wake up (as I wanted to
give them the same chance), however they seem to be much more orange now.
FOUNDATION
The lasting radiance foundation now claims to be an anti pollution foundation with SPF 25, compared
to the anti-fatigue SPF 20 wake me up foundation. Each foundation has the same aim of giving a
more healthy and radiant appearance to the skin whilst still remaining natural. Since I picked up the
same shade, I expected it to look the same on the skin too. However the lasting radiance foundation is
a lot darker and has a more orange undertone compared to before. The formula however is a lot
thinner, which I prefer as it sits and looks better on the skin throughout the day. The packaging has
now become less bulky and slimmer, making it is easier to store and travel with. This foundation
CONCEALER
I personally haven't noticed a difference with the concealer and it is still marketed as being anti-
fatigue. The small shimmer throughout the concealer, brightens up the undereyes and gives a
refreshed look to the face, almost like you've had a full nights sleep (even when you haven't). I've
always loved the original concealer, so when I heard that they were rebranding, I was hesitant as to
whether or not I would still like this. I'm glad to report that this is the product that has stayed the
same and just as good as the original. This concealer retails for £6.99 (price increased by 50p) online
POWDER
In the original wake me up collection, there wasn't a powder, so I was really excited to try out the
lasting radiance powder. On the Superdrug website this appeared to be matte with 1 or 2 sections of
the powder looking slightly shimmery. I was hesitant as I really dislike powders with shimmer, but
wanted to try it anyway. I wish I hadn't. This is so shimmery it could almost be a highlighter, however
it's also really dark and I picked up the lightest shade, ivory. Since this is a mosaic powder, I also
watched each section individual, but I was just as disappointed. The formula of this feels incredibly
soft and smooth and if it was less shimmery I would definitely love using this. This powder retails for
Overall I personally prefer the original wake me up collection, formula wise, compared to
the lasting radiance collection. However I'm still as disappointed with the shade range
despite them having double the options.
Have you tried this collection?
xoxo
Lea-Mai
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